The goal of this feature is to understand whether your organic visibility on certain keywords can be threatened by competitors ads. To determine these keywords we look at the keywords where Homescapes is ranked in the top results and that have the most traffic (volume is high). In the table below, we show all the keywords that drive the most organic downloads to Homescapes. It may sound weird to have a section called “organic downloads” when we’re talking about Google ads but this section is probably the most important one. Once again, let’s explore this feature by studying the ad strategy of Homescapes and its competitors. In these features, the user can go deeper into the analysis to understand, keyword by keyword, which ad is appearing the most. In this second part, we will focus on the last two sections of the menu : Organic Downloads and Paid Keywords. The first three tabs (1 to 1 Comparison, Title Keywords and Cross Competition) allow users to compare the number of keywords on which Google is placing the ad of the main app and its competitors. In a previous article we presented the first part of our new Google App Campaigns feature. Have you ever wondered how often your ads were showing on the Play Store? With our new Google App Campaigns feature you can now track your app’s share of voice for any keyword and compare it with your competitors and other apps.
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